Manchesters newest, hottest, most exclusive creatives agency.

The award-winning Sean Maloney Make Up Academy is incredibly proud to officially announce its highly anticipated expansion in the form of its agency division.

Attentive, professional and consistently working to the highest standard.

Home to a diverse variety of make up artists, ranging from emerging fresh, new talent to industry recognised, published professionals, all meticulously trained and diligently mentored by international, celebrity make up artist, Sean Maloney.

Having gained up-to-date knowledge and experience in every sector in the industry, Sean Maloney Make Up Academy graduates will have the opportunity to join SM Agency and be a part of Team SM on a range of jobs not only around the UK, but internationally too.

Passionate, committed and driven by their love of make up, SM Agency representatives are ready and on-hand for any event or function.

With all creative needs and demands expertly catered for, SM Agency are only an enquiry away.


We represent some of the most exciting fresh new make up artists emerging from around the UK.

Our make up artists have undergone 1-1 training with Sean himself at our award winning academy in Manchester. Being represented by SM agency gives the make up artists opportunities to work with brands and events such as Miss Swimsuit UK, Miss Great Britain, Miss Manchester, BBC, ITV, Boohoo, ISAWITFIRST, The Couture Club and many more. Some of our artists have gone onto open their own studios, salons and academy, work closely alongside Sean and gain a place at Sean Maloney Make Up Academy, become national and regional MUAs for global brands such as Urban Decay and MAC Cosmetic, work with celebrities, backstage and even host their own masterclasses. We price ourself on giving every MUA the chance to grow, expand and unveil their potential.


SM Agency is home to some of the best hairstylists in the UK.

We have worked with global brands such as L’Oréal, Wella, Mark Hill Hair, Nicky Clarke and many more. Our stylists have the passion, ability and experience of backstage, photo shoots, masterclasses and eccomerce. We have given many hairstylists and session stylists the chance to work on high profile catwalk events with InTheStyle, Mirror Image Style, ISAWITFIRST and many more.


Nail Artists are fast becoming one of the most needed artists in the industry with the demand and popularity for nail growing.

Here at SM agency we represent some of the most talented nail artists in the industry. From working with artists such as Little Mix and Lily Allen, we already have a nail artist at the ready for your last minute call outs.

Who we’ve worked with

Want to book one of our creatives?
Get in touch.