A false eye lash revolution has arrived


Created by celebrity make up artist Sean Maloney, SM lashes are a revolutionary false eye lash brand bringing you luxurious Mink & Silk eyelashes.

With over 6 years experience, internationally published, award winning Celebrity Make Up Artist Sean Maloney is known for working with the biggest names in the industry from Lily Allen, Amy Willerton, Amy Childs, Jasmin Walia, Zara Holland, Biffy Clyro, ITV, Channel 4, MTV and many more! Whilst also fresh from completing a stint at London Fashion Week and SM lashes a confirmed sponsor of LFW events, Sean has always struggled using false eye lashes on his clients.

100% mink and cruelty free, SM lashes have a laser cut lash band to suit every eye shape and make up style. Wearable and comfortable, SM lashes have a carbon black pigment deep within the lash band to give you a fuller feline effect.

When creating SM lashes, Sean delved deep into market research distinguishing what was right and what was wrong with the worlds false eye lash industry. Creating and launching 10 ICONIC false eye lash styles to suit all eye shapes, ages, races and sexes, SM lashes is revolutionary.


I always find false eye lashes are either too thin, or too thick, the fibres aren’t pigmented enough and the clear lash bands are too shiny and glossy so make up doesn’t apply smoothly over the top. A make up is never fully dressed without a finishing of wispy, mesmerising, fluttery false eye lashes.


Celebrity Make Up Artist Sean Maloney is known for working with the biggest names in the industry from Lily Allen, Amy Willerton, Amy Childs, Zara Holland, Jasmin Walia, ITV, Channel 4, MTV, Boohoo, Pretty Little Thing, Closer Magazine & many more.

Falling into his make up artistry career Sean began his first make up role working for cosmetic giants MAC Cosmetics, whilst also studying Broadcast Journalism at University. Finishing his degree Sean had found his passion in make up and the creative industry, leading him to his next role as Yves Saint Laurent Area Make Up Specialist giving him some incredible opportunities including working at IMATS London and having his work internationally published.

Then approached by cosmetic newcomers Charlotte Tilbury, Sean became one of Charlotte’s Senior Artists travelling around the UK assisting on projects, shoots and opening new boutiques and counters for the brand. Building a reputable name and gaining experience from different brands and locations, Sean knew it was time to be creative and go the industry alone.

At the age of 21 Sean burst onto the make up artistry industry gaining roles with MTV, ITV, Channel 4, London Fashion Week and many more including his own fortnightly beauty column for the regional press. With a lengthy list of celebrity clients Sean is known for creating soft, chic glamorous make up, travelling throughout Europe Sean has worked on some incredible high profile photo shoots, music videos and TV productions giving him vast amounts of knowledge, experience and reputation in an industry he is incredibly passionate about.

Sean always struggled finding the perfect false eye lashes and knew he wanted to create his own lashes to suit different eye shapes and make up looks. Creating SM Lashes Sean instantly knew which designs and eye shapes he wanted to enhance.



Working in the make up industry for over 6 years I know what works and what doesn’t. False eye lashes are the icing on the cake, the last piece of the jigsaw, the finishing touch, and they are one of the most important pieces to creating beautiful makeup. SM lashes is a revolutionary false eye lash brand bringing you luxurious wearable lashes. I’m so excited for everyone to join me on this journey and experience something which I’ve worked so hard on for so many years.